Introducing Predigo from Objective Arts
Action is What Matters
What you do with the answers often matters more than the answers themselves. Organizations that can leverage their investments in Big Data into smart actions will out-perform their peers. How do you achieve this so-called horizontal analytics, the ability to coordinate business action across silos and to drive smarter, faster decisions?
Our software starts where your analytics team ends. We listen for a stream of real-time business inputs, be they individual transactions or individual customers. Each of these inputs is evaluated to the whole stream as it arrives, and then sorted into strata. The stratification criteria can be whatever your data modelers can dream up, from compliance risk to expected value.
Data That Talks to Humans
Once we determine the strata to which a particular data point belongs to, we drive appropriate action in three ways. First, we can trigger communication and alerts. Your sales team lead can know via SMS text message the second a high value customer arrives. Your compliance team can receive an automated alert via phone or email immediately after a suspicious transaction.
Data That Triggers APIs
Second, we can trigger any internal or third party API. From alerting Salesforce or ExactTarget to initiating a compliance procedure using a proprietary system. With modern businesses more and more relying on software as a service vendors, our ability to act as an event-driven hub for communication and coordination becomes critical.
Data that Triggers Checklists
Third and finally, we can initiate a procedural checklist. From airline operations to surgery, checklists are the proven best-practice to ensure consistency in mission-critical tasks. We let you configure a series of mandatory actions for your organization in response to your business input. Now, you can have an audit trail and visibility into what procedures have taken place, ensuring consistent response.
New Ways to Become Data-Driven
Our customized dashboards and reports give your managers visibility on actions actually taken, and their results. Compare the effectiveness of staff, apples to apples. Test the effectiveness of different responses on outcomes directly. Enjoy the ability to rapidly iterate on data driven business decisions.
Now, you can have consistency of response, and customization at the same time. Use our software to start reaping benefits across your organization from your existing investments in business intelligence and data analysis.
- THE WINNERS WON’T BE THOSE WITH THE FANCIEST ALGORITHMS, BUT RATHER THOSE WHO’VE FIGURED OUT THE MESSY HUMAN PROBLEMS ON EITHER SIDE – FIGURING OUT HOW TO ACTUALLY GET THE DATA, AND FIGURING OUT WHAT TO DO WITH THE ANSWER ONCE THEY’VE CLEVERLY CALCULATED IT.David ShaywitzForbes